Today’s world is constantly changing. In the next five years, the planet’s population is projected to reach 8.5 billion, and by 2050, about 10 billion people will be on Earth.
Due to the increase in population, the need for consumer-packaged goods will rapidly climb. The most frequently used packaging material for consumer-packaged goods in the US is plastic. It is widely used due to its ability to meet customers’ needs and preferences.
These needs and preferences include:
Durability
Flexible packaging materials act as a barrier, protecting foods from elements like air, moisture, and light. This prolongs their shelf life; for example, flexible packaging materials can triple the amount of time fruits and vegetables remain fresh. This gives consumers the best food possible while eliminating waste.
Appealing Aesthetics
As consumers, we are drawn to products that appeal to our senses and catch our eye. Flexible packaging allows manufacturers to tailor the packaging to suit the requirements of different foods, while designers can produce artwork and copy to place on the packaging. This makes the product more appealing to customers and allows easy decision-making with information about the product on the packaging itself.
Eco-Friendliness
Compared to rigid packaging, flexible packaging is a more eco-conscious choice. Because flexible packaging can be sized to fit the product shape, it uses fewer materials while still serving its function. Flexible packaging is also lightweight, which makes transporting the materials easier while reducing the product’s carbon footprint. It can also be designed in many sustainable materials including recycle ready to avoid having to throw away materials in a landfill.
Convenience
Many consumers have busy lifestyles. Flexible packaging conforms to this on-the-go culture, with easy-to-open packaging and features like zippers and resealable closures to keep the food fresh while eating it piece by piece. In addition, because flexible packaging is lightweight, it’s easier to carry from place to place.
Affordability
Flexible packaging uses less water and energy to produce which can make it a cost-effective option for consumer goods producers. The fact it is lightweight significantly cuts shipping costs, which are also cost-saving opportunities to be passed on to consumers.
For more information about Kendall’s flexible packaging options, call 888-211-9455 or email Stewart.Landy@kendallpkg.com.