Kendall’s Going to the Sweets & Snacks Expo
May 21, 2019
Every May the Sweets & Snacks Expo comes to Chicago for three days of partnership building, networking, and learning. There truly is no better place to experience the innovation of the industry than here. This year, thousands of new products will be unveiled including Peeps Jelly Beans, Pickled Beet Chips, Spicy Sour Punch Bites, and Jelly Belly Gum. You won’t want to miss this.
Innovation
Located right outside of the show entrance is the New Product Showcase, which displays the widest variety of new items the industry has to offer. An online directory is also available before the Expo, making pre-show planning even easier. Also, near the New Product Showcase is the Innovative New Product Awards Showcase. This exhibit highlights cutting-edge products in nine categories, selected by industry experts based on packaging, taste, go-to-market potential, and of course, innovation. While inside the Expo, look out for Innovation Avenue, a specific location for companies launching their snacks and confectionery products. Innovation Avenue is the perfect place to go if you’re looking for inspiration or to add something new to your shelves.
Connections
On the show floor, more than 800 companies from over 26 countries showcase their products. Additionally, more than 200 new companies come every year to display their latest releases. The show floor is a great place to network, however, The Expo also offers other ways to connect with people in the industry. On the second day of the Expo is the Buzz Networking Reception, which is one of the best ways to nurture past connections and create new ones. The reception offers a casual environment for the community to share insights and network with customers, colleagues, and peers.
Insights
Throughout the three days of snack and confectionery fun, the Expo also provides informative education sessions led by leading experts in the field. These education sessions range in topics from trends in flavors for 2019 to how to improve your pitch to potential customers. With over 20 sessions offered during the Expo, there is sure to be something for everyone. Another excelled educational opportunity is at Destination Retail. This retail and merchandising solution center is the great place to gather insights on the latest trends to improve performance and maximize sales.
Learn more about the industries Kendall Packaging is involved in here.